The article writer, Melissa Kent, brought up a very good point when it comes to book trailers "Like all digital marketing, it only really works if it's interesting and engaging with a viral element." I couldn't agree more. In fact in speaking multiple times with my team, authors and publishers, they all agree on one thing: viral is key.
Karen Williams, a marketing director at Allen & Unwin says that although it's hard to measure the number of hits to books sold her main goal is "making one that is actually going to help sell it, rather than not," especially since anyone can make a book trailer.
So my next question is, what makes a trailer go viral? Its uniqueness? Its creativity? Its excitement?
What do you think? Especially in the YA genre that is so vast and varied what do you think makes a trailer viral? (We love links!)
I think its the creativity and uniqueness of the trailer in addition to the hype surrounding the book. The more attention a publisher gives to marketing a specific book, the more people will see the trailer.
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